Sunshine Farzan

Sunshine Farzan
Group Head of Marketing
Tricor Group

Over her 17 years of integrated marketing experience, Sunshine Farzan has held senior marketing positions at MetLife, American Express, Harte Hanks, and Kraft Foods, and has worked in Mexico City, Sydney, New York and Hong Kong.  She is currently the Group Head of Marketing at Tricor Group based in Hong Kong where she leads the development of highly targeted, innovative, and digital-led marketing and communication strategies, to accelerate brand awareness, elevate brand and product reputation while driving consumer engagement, customer acquisition, and lead generation across 20 markets. 

Prior to this, she was Head of Marketing and Communications for MetLife Hong Kong where she spearheaded the company’s most significant branding, marketing and digital efforts in its 20-year history. Sunshine conceptualized and oversaw integrated marketing and branding strategy and execution across digital, advertising, product marketing, mobile, social media, media relations and community engagement.  She also led the insurtech strategy, launching the first suite of online insurance products ever introduced in the Hong Kong life insurance market.

Sunshine has been recognized by Campaign Asia as one of the ‘40 under 40’ marketers in Asia and a ‘Woman to Watch’, while recently winning Gold as ‘Female Executive of the Year in Asia’ at the Stevie Awards for Women in Business and selected as ‘The Innovator 25’ in Asia-Pacific by Holmes Report. 

Sunshine has served as a juror on various global and regional awards including:   APAC Effie Awards, Spikes Asia Awards, Webby Awards, DMA International Echo Awards, AMES Awards, Festival of Media APAC Awards and SMARTIES Awards. 

She serves as a Global Advisory Board member for Rutgers University and an MBA career coach at Hong Kong University and Hong Kong University of Science and Technology. Sunshine holds an MBA from the Ross School of Business at the University of Michigan where she received a full merit fellowship and graduated with honors.