Founder and Director

RNeufeld Consulting

Rebecca Neufeld is a strategy, marketing and technology adoption expert who has worked with blue-chip multinational companies and local companies and institutions. She is the founder and director of RNeufeld Consulting, a consultancy specialising in strategy diagnostics, best practice benchmarking, development of value-based business models, practical and responsible technology adoption and accountable and sustainable marketing (marketing 3.0).

Her experience includes work in the financial services (AXA, General Electric, Sun Hung Kai), technology (IBM, Lucent Technologies and Intel), energy (Royal Dutch Shell) and marketing communication industries (JWT, McCann-Erickson and Saatchi&Saatchi).

Rebecca also has 10 years experience in CSR and non-profit work as Vice-Chair of the Financial Services Committee of the Amcham, Strategic Planning Volunteer/Advisor for Asian Charity Services, CMO for the International Alliance for Women and Board Member for The Women’s Foundation.

For the past 4 years, she has served as an international juror for the “Pioneering Spirit Awards” marketing competition sponsored by the Marketing Society of the UK and an expert judge for Benchmark Magazine’s Wealth Management awards. She has also taught Business Transformation and has overseen Business Practicum projects for the MBA Program of the Chinese University of Hong Kong and has been a guest lecturer at the Asian Pacific Institute of Business. Rebecca is an active blogger on current industry trends, challenges and issues.