Product Propositions


This pillar reveals the strengths of Wealth Protection providers who offer top-notch insurance products to match the diverse needs of affluent individuals and their families.

Available Categories for 2018 are:


Contestants are asked to demonstrate the success of their offerings based on the following key indicators:

Financial Strength – the ratings and sustainability ratios of the company.

Corporate Strategy – the company’s long-term goals and objectives and unique propositions.

Product Features – rates and premiums, flexibility, renew-ability, cash value and policy convertibility, pre-existing condition coverage, survival period, exclusions and inclusions, etc.

Future Value – returns on savings, cash balance and life protection.

Business – distribution platform and business growth.

Customer Care – the customer segment, the technology the company has adopted for customers to make claims, shop, get quotes, and buy products with.

Social Responsibility – rigorous agency and broker training, transparency of policies, clarity of marketing materials, accessibility, affordability, etc.

Appendices  – a video link, screen captures, photos, etc.