Chief Executive Officer
Mr. Edmund Lee is K-Matrix’s Co-founder & CEO, a leading digital intelligence provider, based in Hong Kong and with dispersed offices in Shanghai, Guangzhou and Shenzhen. K-Matrix designs and delivers market-leading digital analysis and solutions for its clients in Greater China, specialized in Social Brand Health Audit, Social Campaign Evaluation, Social Market Insight and Social Crisis Assessment.
Edmund is the pacesetter who has over 10 years of social media analysis experience in consumer insights and brand assets management. Edmund also serves as Vice President of the Hong Kong Digital Analytics Association (HKDAA) and Council Member of Internet professional Association (iProA). Edmund is a seasoned trainer and speaker for various industries, government sectors and academics. Edmund holds a degree in Computer Science from Hong Kong Polytechnic University.